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COCA’s 2nd Quarter Board of Directors and Construction Associates Joint Meeting ~ May 20, 2021 via Zoom – Registration Open

May 20 @ 11:00 am - 12:30 pm


              This is a Complimentary Member only event | Registration Required  

Part of our Energizing the Present, Developing the Future Series  

 We continue our series  of topics tied to COCA’s Vision:  to facilitate an environment among construction labor, contractors, owners, and the community that will enhance safety and control costs in the maintenance and construction industry.

We are please to Welcome: 

Shae Birkey, Indsustry Account Manager, Safety Services, Caterpillar.   

Shae will present  ‘My Brain Made Me Do It: Psychological Drivers of Employee Behavior.’

There is more than meets the eye when an incident occurs.  When leaders understand the drivers of human behavior, how the brain works, and how to use biology to our advantage, it is easier for them to understand the connection between people, culture, and performance.  Through specific examples and personal experiences Shae will help you achieve an understanding of the psychological mechanics behind risk assessment, human reaction and communicating in a way people will pay attention.  

 Key Learning Objectives:

  • Discover how to approach safety from a place of curiosity versus compliance
  • Understand the various personal and cultural drivers on decision making
  • Learn how to utilize tools to help communicate with impact
  • Discover ways to use this information in order to drive safety performance


Shae Birkey has more than 17 years of experience in the Environmental, Health and Safety (EHS) profession working in consulting, governmental, commercial, industrial, and private industry settings. He has a range of work experience, including frontline field positions and corporate management roles, as an EHS subject matter expert, a corporate auditor, and an EHS Facility Manager. Shae applies knowledge from his experiences to his current role as a Safety Adviser and Industry Account Manager with Caterpillar Safety Services. His passion is educating others on the process of empowering front-line employees, engaging and educating supervisors in positive accountability practices, and supporting top leaders to be visibly committed to improving safety culture.He holds a Master of Science degree with an emphasis on leadership skill development from the University of Illinois-Urbana Champaign.

We look forward to having you join us for this virtual presentation,

Joe Wickenhauser                                                                                        Chairman, COCA Inc. Board of Directors and                                                    Safety and Security Systems Leader, Wieland Group

Mary Beth Proost
Executive Director,  COCA, Inc.

NOTE: There are special sponsorship opportunities for 4 sponsors for the 2nd Quarter Meeting. Sponsorships are offered at $250.00 each; a single sponsor may purchase more than one Sponsorships if they desire.

• Company Logo on Webinar (background) Screen before and after the presentation.

• Sponsor recognition from the podium during the program.

• Sponsor recognized (per event) on the COCA website.


Check out COCA’s Program / Event Sponsorship Opportunity!!

If your company is interested in sponsoring this meeting or any other future meeting, please contact our office for more information or go to our website and click on the link for the “Sponsor Form”.

Register Now!


May 20
11:00 am - 12:30 pm
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